DESTINATION CHINA

Incentive Travel, Corporate Meetings, Association Meetings, Event Management, Conferences, Product Launches, Special Interest Tours
Destination China is China’s first privately held Destination Management Company and the only one with combined Chinese and Western management and expertise. Our mission is to create and operate imaginative incentive programs, meetings and events within China, for the world’s most demanding corporate end users. We look forward to helping you and your clients discover why China has fascinated world travellers for over 5,000 years. With its vibrant economy and a swiftly developing tourism infrastructure, China is fast becoming one of the travel industry’s most requested destinations, offering a virtually endless mix of exciting historical, cultural and entertainment attractions… all in five-star comfort. We at Destination China have combined our substantial international know-how and experience with a well-established tourism presence in China to offer top quality service and one-stop shopping for all land requirements. At all times we strive to provide unmatched creativity in conception and planning, reliability in execution and flawless performance in every detail.

DESTINATION CHINA

In China, when the Thermostat drops the deals hot up...

August 2016


In fact winter in China can be a fascinating time and create a much more personal journey than travelling in the spring or autumn (the traditional high seasons). You just need to rug up against the cold.

One of the key questions we ask guests when they are looking at China, specifically the 3 key cities indicated above, is what is your main decision-maker in choosing the destination? Putting aside all the amazing events that can be created and held in the China, the central focus is often the “bucket list items” that China has to offer. To walk on the Great Wall, visit the Forbidden City and be awestruck by the Terra Cotta Warriors. Guests don’t generally choose the destination for the weather, natural beauty or even the environment, but instead for the once-in-a-lifetime experiences the destinations hold.

In one journey, an organizer’s guests can tick a number of items off their bucket list, and that is the key point. These amazing venues and sites are there 24/7, 365 days a year. They don’t come out for the summer and disappear in the winter.

In fact there are advantages to visiting them in the winter. From a visitor’s point of view, it is the lack of crowds.  The same applies to many great sites and monuments worldwide.
For example, in the summer you can wait hours to enter the Vatican, while in the winter there is almost no wait at all. Likewise, in Beijing’s winter, you seem to have these amazing venues to yourself… well not quite yourself, but certainly it is much less crowded than other times of year.

The other huge advantage for organizers in the costs. In the wintertime months of November to February, hotels offer massively reduced guest room rates and restaurants and shops put forward their preferential policies to promote their food and goods.

If organizers wish to incorporate some more traditional winter sports. A 2 hours drive from Beijing, at what will be the Winter Olympic sites for 2020, you can find ski resorts, which are suitable for all different level skiers.

As another great option, Beijing, Xian and Shanghai can be combined with a city that may not be on everyone’s radar, but is one of China’s great winter highlights, Harbin.
In Harbin, the capital of Heilongjiang and the center of what was traditionally known as Manchuria, they hold an internationally renowned Winter Festival.
Top ice carving artists come from the all over the world to compete in this amazing event and annually create a true “Winter Wonderland” that could hardly even be imagined by the creators of classics such as Disney’s “Frozen”. It seems as if the city is taken over by artists with carvings ranging from the main square to the streets and the market places.

Combining the Harbin Ice & Snow Sculpture Festival which runs through January and February with one or more of China’s “bucket list destinations” provides great options and opportunities for Incentive and Meeting organizers in the winter months in China, at costs much lower than you can experience at any other time of year.

To give you an idea of how this “Winter Wonderland” is created. The process is a combination of art and science that creates the elaborate and ornate ice and snow spectacle. Deionized water is used on some pieces to produce ice as transparent as glass, and multicolored lights add multi-dimensional depth and beauty. In 2016 more than 15,000 people carved (by hand or laser) more than 4 million cubic feet of ice. From scaled-down versions of the Forbidden City and the Great Wall to simpler student-created pieces, the sheer volume of beauty is staggering.

 

So if you are thinking of a programme for late 2015 or early 2016 and want to show your guests something “out of the box”, consider a winter trip to China.

 

For more information, please contact Brian Yin or Gunther Homerlein at china@euromic.com

Winter in China

Great Wall

Ski Fields

Ski Fields

Harbin Ice & Snow Sculpture Festival

Harbin Ice & Snow Sculpture Festival

Harbin Ice & Snow Sculpture Festival

Harbin Ice & Snow Sculpture Festival